Have you heard/read about Pay-Per-View, Pay-Per-Click or Cost-Per-View? All of these terms define the technique of attracting traffic to our sites by paying for that traffic. The most common method is through Google AdWords, where we can create ads containing text based on carefully researched keywords.
Although our ads can come out in the first search results page solely because of a sound keyword research, everytime a viewer clicks on our ads we would be paying money. Hence we have to make the best use of those clicks we get on our ads. And we wouldn’t be doing so if we are sending them straight to our blogs…
Instead, we’d be better off by sending them to a squeeze page. The reason is simple: a squeeze page is a single-goal page where the probability of conversion is much higher than that of our blogs. In our blogs there will be a lot to see and read and visitors could forget or get distracted from what they came in for in the first place.
Even in the case that we’re using blog hopping, forum posting, or the above mentioned paid methods of advertising, we should direct traffic to our squeeze pages… and capture the leads!
Buying traffic is risking money, so if we get into it we have to be prepared to carefully track what keywords make us money and which ones don’t. That way we would be able to fine tune our efforts. As with everything else, the tracking can be done more effectively using the right tools. One that is most often recommended is StatsJunky.
Keyword research and tracking are two skills we would need to develop that we might have not been keenly aware of when we started blogging. There is more than just setting up a blog on WordPress or Blogger and wait for the visitors to come… and then just go.
