Have you heard/read about Pay-Per-View, Pay-Per-Click or Cost-Per-View? All of these terms define the technique of attracting traffic to our sites by paying for that traffic. The most common method is through Google AdWords, where we can create ads containing text based on carefully researched keywords.
Although our ads can come out in the first search results page solely because of a sound keyword research, everytime a viewer clicks on our ads we would be paying money. Hence we have to make the best use of those clicks we get on our ads. And we wouldn’t be doing so if we are sending them straight to our blogs…
Instead, we’d be better off by sending them to a squeeze page. The reason is simple: a squeeze page is a single-goal page where the probability of conversion is much higher than that of our blogs. In our blogs there will be a lot to see and read and visitors could forget or get distracted from what they came in for in the first place.
Even in the case that we’re using blog hopping, forum posting, or the above mentioned paid methods of advertising, we should direct traffic to our squeeze pages… and capture the leads!
Buying traffic is risking money, so if we get into it we have to be prepared to carefully track what keywords make us money and which ones don’t. That way we would be able to fine tune our efforts. As with everything else, the tracking can be done more effectively using the right tools. One that is most often recommended is StatsJunky.
Keyword research and tracking are two skills we would need to develop that we might have not been keenly aware of when we started blogging. There is more than just setting up a blog on WordPress or Blogger and wait for the visitors to come… and then just go.
Hi Jose,
I finally got here!
I have a week to go to visit another 75 more blogs! Oops on that one!
I completely agree with you on the 2 skills that we should be taught regarding our blogs, keyword research and tracking. I didn’t even understand the concept of those 2 until a year into my blogging. I had no idea what tagging meant either!
Had better get back to my blog hopping.
I hope all is going well. See you back here soon!
Cheers
Jacinta
Jacinta Dean @ Creating A Business Online´s last [type] ..The 100 Blog Comment Challenge Update!
Hi Jacinta,
Thank you for getting here! I am also struggling to keep up with the hopping. I never had so many comments to a post before.
Regards,
Jose
Hi Jose,
First of all, I would like to say you have a very nice looking blog! It looks as if you have been through Alex’s training, which I here is very good.
I have not dabbled with payed traffic yet, but I am sure that day will arrive soon. You have given great advice here by making sure people track what they are doing with keywords. If you don’t, I am sure you can pay a steep price!
Thank you,
Mark
Thank you, Mark.
I just changed the look of the blog (changed the theme, actually), trying to fix a footer problem I’ve had…
Even if we’re not paying for traffic, tracking is most useful and necessary.
Jose
Hi Jose, great website and a most excellent article! One of the recurring themes that stands out among all of the challenge articles is list building. “Always be building your list” is a quote I remember often. There’s also the other side of that command which is “always keep your list in the loop”. When we learn to stay engaged with our subscribers they’ll become more interested and responsive. I only open every email from very few marketers. I mean the ones who are consistently sharing original content and promotional review specials that are worth checking out. Take care, Steve D.
p.s. StatsJunky looks like an awesome affiliate network. Are you a member?
Steve@bookmarking´s last [type] ..Bookmarking URLS Favicon Style
Hi Jose, This is such an important post tracking keywords when buying traffic. Really took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It is always good when you can not only be informed, but also entertained!Good luck with the challenge and with your business.
Hi Jose,
I agree. It is important to track keywords when buying traffic. Buing traffic can get very expensive. Therefore, knowing which words brought your traffic in the first place is instrumental. I’m sure you are already aware but in case you aren’t, mobile marketing is an awesome way to generate traffic as well. Squeeze pages can also be done which I think is very cool. Thank you for the post!
Much Success,
Lorina Noble
Miss Mindset Makeover
Millionaire Mindset
Lorina Noble´s last [type] ..Mobile Marketing is Huge! 18 year old Changes the Game!
Hi Lorina,
Thank you for stopping by!
I will take a look at mobile m, as you suggest.
Jose
Hi Jose
Great post & like the site too.
I no longer use Google Adwords I use Clickbank Rotator on my blog site instead. I ran with Google for a while but it generated a few £’s. Not really impressed with it to be honest. The jury is still out on Clickbank Rotator.
I do like the squeeze page comments though. Something I need to really look into more.
Stay healthy
Alex
Alex Fyfe´s last [type] ..Exercise And Harm
Hey Alex,
Thank you for the tip on CB Rotator, it is worth a try.
Jose
Hi Jose!
Great point on directing traffic to squeeze pages. I keep hearing it lots of different places and it’s a really smart move!
Thanks for teaching this great tip! 
Jess Webb´s last [type] ..Sustainability for Digital Entrepreneurs
Hi Jose,
Paid traffic isn’t something I have considered as of yet, I’m still far to green. I have added google analytics to my blog – does that count?
Enjoy the challenge
Michelle
Jose:
I do not know if I will ever pay for traffic again. I lost too much money following a system that I paid for. I am trying to focus on organic traffic now.
Focusing on and tracking keywords is essential to be profitable.
I might give Adwords a chance again with one of the $100 gift cards I get in the mail from Google.
- Rick
Rick Byrd´s last [type] ..Business Ethics – Is There Such a Thing
Hi Jose,
I agree setting up a squeeze page through which you can build your list is a better way to track your campaigns. Not only that, you’re giving yourself more opportunity to communicate with interested buyers on products through which they opted in to hear about in the first place. Overall, if you’re wasting money on the table, better that it’s to find a way to engage yourself with your customers. While tracking keywords can be a bit time-consuming, automated software like StatsJunky, you’ve mentioned helps with all the hard work and let’s you do more. Thanks for sharing this!
Thu
Thu Nguyen´s last [type] ..How to Keep Up With Production in the Industrial Age of Article Marketing
Hi Jose
Keyword research or SEO is indeed very important when buying traffic. This would ensure that the capital invested in Adwords can yield good results. SEO in itself requires a special skill set, as much time and efforts need to be put in for keyword research, to study competition etc. What helps is to target on niche keywords, which are less competitive, but yet has good market demand.
All the best in your online business!
Rgds
Vivien
Vivien@Internet Marketing´s last [type] ..Five Great Reasons Why you Should be an Internet Marketer
Hi Jose,
Tracking keywords is an important & integral part of marketing and many other things. I have never bought any traffic as I am keen to build my own in my ways. I should give it a go and this post has given me a better insight to doing so. Great post, keep it up
Keith
Keith Alston´s last [type] ..Holiday Time Again!
Great information. This is gonna help me. Thank you
Amy Steelman-Prueter´s last [type] ..Are you up for the Challenge
Hey Jose my old friend
I certainly agree with the tracking side.
I never tracked anything before, now I am a tracking fiend!
But now I know what works and what doesn’t it has actually saved me a ton of time.
Stats used to bore me, now they excite me.
Great post, thanks for sharing it, Sally
Sally @ blog hopping queen´s last [type] ..Writing Testimonials Benefit You Too
Welcome as always, Sally!
Now we need a more of a how-to post on tracking, however basic, don’t you think? An idea for further posts…
Best regards,
Jose
Such great information about keywords and traffic and tracking. I remember back in the day we could get X number of visitors on eBay! 10,000, 100,000 – however many. But….so what? It didnt help much as far as sales. But a snazzy squeeze page that captures the attention of just a few is very useful! We need to sell the squeeze page!!! LOL
Thanks for posting,
Gwen
via 100 Comment Challenge
Gwen Tanner@Product Creation Blog´s last [type] ..10 Free Tools for Your Product Creation Toolkit
Hello Jose
very informative and educational post. I would dare to say that you need to track everything, either you’re using paid traffic or free traffic. Even with organic, you may using the wrong set of keywords, but you’ll never know if you don’t track.
Very interesting your advice for the squeeze pages. I certainly need to take a look at my blogs.
Cheers
Jorge
Jorge Bento@Starting Own Business Online´s last [type] ..Starting Own Business Online – Identify the Resources
Jose, blogs do tend have a lot of tinsel around the edges that distracts visitors from some of the money making schemes lurking behind ads and images. I guess one approach would be to weave the money-making schemes into the tinsel or fabric of the blog. One quick way I have found to do that is by tying selected keywords to affiliate links so that whenever those keywords appear in a post or comment the affiliate link is added automatically when the page is built.
Michael Pedzotti@software tools for bloggers´s last [type] ..Guess who is guest posting
Hi Jose
Very sound advice, and something that I did not understand until reading this. So many including me start with the product but keyword reaserch is so important, it’s no good having a great product that no one is interested in, I must admit the keyword and tracking side of things did not appeal to me. I can see now that it is an important and very interesting part of the business. The advice on squeeze pages is great as well. I am greatful for the help.
All the best
Vince
Hi Jose
I see nothing wrong with paying for traffic if you know what you are doing but wouldn’t recommend a beginner trying this method as they should be making good use of the free traffic generation methods first.
Nice to meet you
Dawn Kay
Dawn Kay´s last [type] ..Free Internet Marketing Blueprints and Checklist Guides
Hi Jose
You’re so right, and I’ve got to get better at tracking!
I’ve also gotta get better at challenges instead of leaving all my posting to the last minute…
Best wishes
Mike
Mike Calmot´s last [type] ..Blog Comments Challenge- Using the “Power of Six”…to drive traffic!
Thank you.
That’s the second time I’ve read about squeeze pages on a blog this afternoon….must stop hopping and go invetigate I think
Good post
John
Author of ‘Sticky Memory’
http://johnedler.com/blog/sticky-memory-have-i-coined-a-new-term-/?/html
Hi Jose
Tracking is one of the most boring parts of online marketing but also one of the most important, especially for things such as PPC where money is involved.
I’ve only been using free traffic generation methods so far but I like to keep track of where the traffic is coming from to see what is working and what isn’t. There aren’t enough hours in the day so we need to do what we can to make sure we are spending the time we have doing the things that get the best results.
Warm Regards
Lynn
Hi Jose,
I’ve been hopping my heart out trying to get to all these blogs to honor my commitment to this challenge. I still have a lot of ground to cover so I can leave a comment. There is a lot of interesting blogs out there.
Have a good one.
Enjoy the Challenge.
Mike
Hi Jose,
Glad I stopped by as I learned something more that I can to add to my list of goals for my blog. I like the idea of a squeeze page and I will look into the link you offered for more ideas. Thank you! Stopped by on my 11th hour visit for the 100 comment challenge.
Best,
Elizabeth
ElizOF´s last [type] ..Yoga Love- Learn to Add Balance to Your Life…
Hi, Jose
Keyword research I do.
Tracking?? Didn’t even think of it in relation to my blog. Didn’t even know how to do it!
When I finish this blog hopping I’ll take your advice and look into StatsJunky. Thanks for the link
Jennifer
Jennifer@Online Business Making Money at Home´s last [type] ..Internet Marketing Promotions – Step by Step Guide to Contributing
Very good info here. I’m still a newbie and am concentrating on getting a list going. I am working on an article and then maybe after I can move up in rankings I can concentrate on this. I also do squidoo to help with my rankings. I am learning alot from all the bloggers.
Thanks for sharing your info,
Fran T
Fran T´s last [type] ..Nopalea and My Knee
Jose, I’ve got to work a squeeze page into my blog, or something to get signups. I will have to see what’s available. I used PPC when I received the free Adwords coupons, but have never really seen much success so usually end the campaigns before I put my real money in it.
John
John Kilgallon@Restaurant Recipe Secrets´s last [type] ..Top Secret Restaurant Recipes 2- More Amazing Clones of Famous Dishes from America’s Favorite Restaurant Chains
Hi Jose , I like your blog. I am seeing many different examples of what’s possible and learning lot’s from all this blog hopping. Cheers and good luck! I’ll be back.
Lance
Hi Jose,
Good post on paid traffic. The ides of pointing it towards a Squeeze page is new to me and it looks like a good one. I am going to try it. Thanks for sharing it.
Best wishes to you in your 100 Blog challenge.
Regards, Brian.
Brian Ripley´s last [type] ..Persistence and Perseverance
Hi Jose
I would never pay for online traffic, I have been down the advertising road in offline businesses and thrown away a fortune in trying to attract customers, with limited success.
If you research the correct keywords for your site, then the rest will take care of itself without having to pay for it.
Regards
Bill
Howdy Bill,
Yes, diligent keyword research has been the most recommended strategy to attract traffic, according to the comments to this post.
Tank you for visiting,
Jose
Yes, it is one thing building a list and another looking after it. Traffic is no longer an issue for me, but it did take me a while to realise that my list needs looking after. I used to leave far too long between emails and I think that in this information overload world, people just forget who you are if you do that.
Andy
Keywords are my sites weakness. I must admit that up till now I’m confused as to how to use it effectively. But I believe that I will. I just need to put much more effort.
Hi Jose,
Have you bought any traffic yet? Keyword research is so important and yet so few people are doing it, it seems.
Wouldn’t s be nice to just buy traffic a miraculously have people buying left and right?
Even getting free traffic requires doing significant keyword research if not more. But of course any mistakes made there don’t come directly out of your pocket.
Vance
Vance@Top 10 Traffic Blogs´s last [type] ..Top 10 Traffic Sending Blogs aka Sally’s Secret Traffic Blogs
Hello Jose
I agree with Dawn above that paid advertising may not be the best way to go for a beginner. I am running on vapours, and so have to find the best economic routes to making an income. Not sure I’m going in the right direction yet.
I found the post very useful though and will add it to my reference pile of papers for later consumption.
If you pay me a visit, try the ‘Chaos’ category, may give you a smile. Oh, and look for Gerald. Not what you’d expect in rural England!
thanks again
Regards
Alan
Hi Alan,
Great to have you here!
The general tone of the answers is “stay away from buying traffic” and I agree. We should first figure out how to get it free!
Cheers,
Jose
Pingback: The 100 Blog Post Challenge | The Steve King Blog
Hi Jose, good post! I do look forward to giving the paid traffic methods a go as soon as I have a better grip on marketing products and services in specific niches. It’s a shame to let those $100 adwords coupons go to waste.
Take care, Steve D.
Steve@social bookmarking´s last [type] ..Social Bookmarking For Internet Marketers
Hi Steve,
Yes, it’s not only preparing to track words but, even before that, preparing to know where to meddle.
Jose