Always on the look for the next big thing –which might explain my posting (in)frequency here, I recently subscribed to yet another list, after having read less than a third of the sales copy. In this particular case, the product consists of templates for paid ads in a directory, pretty much the type of those found in the yellow pages.
The autoresponder dutifully started the flow of e-mails the marketer had set up for the promotion. Within all of these e-mails there is a a wealthy amount of links to video presentations, enthusiastically produced. But this wealth of information really amounts to confussion, if I may say. Fortunately for me, this time I had thought of first figuring out how to use the product (how to sell it, that is), before buying it. Brilliant!
Just into a week of having been subscribed I was well behind of reading all the messages I had been getting. I created a new folder in my mailbox for what I had received and then unsubscribed, in order to stop the flow of e-mails and try and catch up…
After going through several of the videos, it turned out that they focused mostly on why I should buy the product, but not much about how I could sell it to others. Suposedly, I would be buying low and selling high and if I were to recommend to others, I would be forming my own, money-producing, network. These are two familiar concepts that sound very attractive from the marketing point of view. However, the fundamental question remains unanswered so far: what do I do to sell the templates to others?
I think I might be starting to realize why I haven’t advanced as a marketer yet: I am still pretty much of a customer. I have been looking for what fits me, not others. And that suits fine with all sales copywriters out there, I bet!
What has been your mindset when approaching a product?
P.S. To this moment, I haven’t bought those ad templates… yet!
