Giveaway events are an effective way to build your list. You might have heard of these events or even “attended” one as a way to get free information products. But how can you participate in a giveaway, and get all the help you can get in your list building efforts instead?
Giveaways are a form of joint venture: you associate with other marketers to jointly promote a set of products contributed by the same community of marketers. That is, you have to become a contributor yourself in order to make your list grow through giveaways.
If you have an information product (ebook, software, videos, graphics package, etc) that you have created yourself –or a product you got authorization to distribute as yours– you can sign in as a contributor to a giveaway event. By doing so, you will enjoy the enormous advantage of having your product promoted by all of the other participants in the event, some of whom may have lists of hundreds or even thousands of people. By all means and purposes, YOUR list will experience a growing surge. Although this surge will last only for the duration of the giveaway, you can restart that surge if you participate in subsequent events.
Do not get discouraged of joining these events by assuming that you’re not up to the level of the other participants; think instead of the opportunity offered to you to widen the reach of the promotion of your product. Just make sure you meet the requirements set up by the organizers to approve your product. Typically, you must provide:
- an image (like an ecover or logo)
- a short and a full description of the product,
- a squeeze page url,
- a direct download page url, and
- establish a “selling” prize for your product.
Once your product is approved you have to work on the promotion of the giveaway event itself. This can be a puzzling request if you’re in the situation of having a small list… but you can always resort to traffic exchanges, forums, or even the good old classified ad sites to let other people know. You might not get a horde of subscribers the first time but remember that one-by-one is how to build your list!
You can easily get started or boost your list building with giveaways events by joining this one here.
